Okay, everyone. We really need to talk about IT'S and ITS. *sigh* This error makes me cringe every time I see it. Please learn the difference between the two words, because they are totally different. That apostrophe changes the whole game, and it will ruin yours if you're not using it properly. So, let's review:
IT'S is strictly a contraction for "it is" and "it has." That is all. If you write "it's," you better be saying something in the realm of: It's [It has] been a great day, or It's [It is] gonna rain. That's the extent of "it's," people.
ITS is purely a possessive form of the pronoun "it." There is no apostrophe when indicating possession. When you write "its," you better be saying something in the realm of: The dog keeps chasing its tail. [The tail belongs to the dog.] or The jury has reached its decision. [The decision belongs to the jury, collectively.]
Please, for the love of life, stop writing things like: The sun has lost IT'S glare. What you just said was a contracted form of: The sun has lost it is glare, or The sun has lost it has glare. Or: The dog keeps chasing IT'S tail. (You just said The dog keeps chasing it is [or it has] tail.) The proper word is ITS. Any time you wanna indicate that something belongs to something or someone, using the word IT, you need to say ITS.
And if I see one more meme with incorrect it's and its, I'm gonna scream! I can't take you seriously when you post memes with sayings like: "Everything happens in IT'S own time." Nope, I can't!
Holla at me for those editing and proofreading services that you clearly need if you're making this mistake. www.cegliteraryservices.yolasite.com
Now, IT'S time for me to carry on. This post has reached ITS informational limit.
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