If entrepreneurs of any kind are not the McDonald's or
Starbucks of their industry (not a household name and/or folks
aren't tripping over themselves to support their biz), and they actually care about growing and exposing their brand so they can reach that status,
then it's their job, literally, to promote themselves regularly, daily, if
possible. Biz promotion comes with the territory, and unless their biz
is more of a hobby than something they plan on making a living at, then they would be wise to promote often, regardless of what people think of their "constant posting about their stuff."
If you're not a biz owner, artist, etc., and you work for other people, you may not understand the importance of our mass emails, daily social-media posting, inboxing for support, crowdfunding campaigns, hourly Tweets, on and on. You may find us annoying. In your eyes, we may be seen as "always asking for something." Um, yeah, we are asking, cuz it's our job, since this is our life's work, not some silly pastime or a phase that'll soon play itself out. When you go to work for someone else, you're generally out of touch with the reality of what it takes for your boss to keep his/her biz running so you can get paid. We, on the other hand, are our own bosses, and we know all too well what goes into rounding up clientele and sales. It's not always easy or fun, but it has to be done if we wanna thrive in our careers.
Social media is "the way" these days to get the word out about a biz or product, so for all of you who don't have one or both of those, I invite you to remember that when you see our flurry of posts about our nine products and services, we're doing [a major part of] what we're supposed to do to succeed. It takes time, thought, and innovation to come up with fresh ways to catch the public's attention every day. Posting the same spiel can be a turnoff, so some kind of creativity with our advertising is necessary. That's a job in itself, people, a challenging one sometimes. Closed mouths don't get fed, and we gotta eat, just like you.
©2014 Charlene E. Green
If you're not a biz owner, artist, etc., and you work for other people, you may not understand the importance of our mass emails, daily social-media posting, inboxing for support, crowdfunding campaigns, hourly Tweets, on and on. You may find us annoying. In your eyes, we may be seen as "always asking for something." Um, yeah, we are asking, cuz it's our job, since this is our life's work, not some silly pastime or a phase that'll soon play itself out. When you go to work for someone else, you're generally out of touch with the reality of what it takes for your boss to keep his/her biz running so you can get paid. We, on the other hand, are our own bosses, and we know all too well what goes into rounding up clientele and sales. It's not always easy or fun, but it has to be done if we wanna thrive in our careers.
Social media is "the way" these days to get the word out about a biz or product, so for all of you who don't have one or both of those, I invite you to remember that when you see our flurry of posts about our nine products and services, we're doing [a major part of] what we're supposed to do to succeed. It takes time, thought, and innovation to come up with fresh ways to catch the public's attention every day. Posting the same spiel can be a turnoff, so some kind of creativity with our advertising is necessary. That's a job in itself, people, a challenging one sometimes. Closed mouths don't get fed, and we gotta eat, just like you.
©2014 Charlene E. Green
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